The corporate suits @ Coast to Coast AM recently decided that it was time for their annual push to develop new listeners. But they knew that they needed something catchy to grab the attention of the fickle mainstream.

And then, they saw the endless NBA Playoff commercials which featured the split screen faces the various basketball stars talking about the game. So compelling were the ads, that they knew that this was their vehicle to attract those radio listeners who are yet to be "in the know."

C2C quickly found the ad agency and drafted up their own version of the now-famous ads. Featuring the likes of George "The Noor" Noory, Richard C. Hoagland, Jerome Corsi, and Sean David Morton, the commercials are slated to run throughout the Summer.

Insiders are declaring the new commercials to be a hit, though some say that this is more based on the previous C2C ads that featured Noory dressed as an old woman, wondering aloud, "Where's the Coast?"